Product Library / Hubs & Controllers

Research profile · last verified 2026-08-21

Google Nest Hub Max

Compiled by SmartHomeWorkflow Research · Google Nest · Hubs & Controllers · ~$229 ($229 is Google's own US Store price on 2026-08-21, carried identically on the product page, the tech-specs page and the configurator, with '$229' and 'or $19.08/month with 12-month financing' shown beside it. ⚠ It cannot actually be bought from Google today: both colours on the configurator — 'Nest Hub Max (Chalk)' and 'Nest Hub Max (Charcoal)' — carry schema.org/OutOfStock in the page's own structured markup, and the product page shows the label 'Out of stock'. Google publishes no end-of-life notice anywhere on these pages, so the listing is live, the price is current and the stock state is the open question. Recorded as a listed-and-priced product rather than an unavailable one, per this catalogue's rule that unavailability means not sold in the US at all — never zero inventory.)

⚠ Similar names, different products: Google sells three displays whose names differ by two words, and the Max is not simply a bigger Nest Hub. Google's own device-specification article puts them side by side: Nest Hub Max is a 10" 1280x800 touchscreen weighing 2.91 lb with a 6.5-megapixel camera, Face Match, Quick Gestures and a physical mic-and-camera switch; Nest Hub (2nd gen) is a 7" touchscreen with no camera at all — its sensor list is a Soli radar, an ambient light sensor and a temperature sensor. The camera is the whole difference, and it runs in both directions: it is the reason the Max can act as an indoor Nest Cam, and the reason it is the one you would not put in a bedroom. A third name is still in Google's tables: Nest Hub (1st gen), released 10/22/2018, which Google no longer sells but still lists as receiving critical security updates. ⚠ And the store's own two pages disagree about this model's weight — the Google Store tech-specs page says '480 g (16.9 oz)' where Google's support article says '2.91 lb (1.32 kg)' for the same product. Neither is recorded here as a fact; the discrepancy is noted so a buyer comparing shelf or mount capacity checks it rather than trusting one page.

Exactly which product this is[1][4]

Model number
Not established
Generation
Not established
Region this page covers
US
Also sold or listed as
Nest Hub Max · Google Nest Hub Max (Chalk) · Google Nest Hub Max (Charcoal)

“Not established” means we have not sourced that detail yet — not that the product has no model number, generation or regional variant. We publish the gap rather than filling it.

Compatibility

EcosystemSupportThe catch
Google HomeWorksWorks with this ecosystem[3][6]This is Google's own hardware and it is a hub, not just a client: a Matter controller and a Thread border router by Google's own spec row, named in both of Google's published hub lists. The asterisk is the assistant, and it is one-way. Google names this model among the displays getting 'the complete Gemini for Home voice assistant', and states that once a home switches, 'it can't switch back to Google Assistant'. The choice is made per home, not per device, so a single Gemini opt-in anywhere in the house takes this display with it.
Amazon AlexaDoesn't workVerified: does not work with this ecosystem[10]No route. Google scopes the hub role in its own words to 'Works as a hub for Google Home', and a full-text scan of this model's Google Store product, tech-specs and Apps & Partners pages on 2026-08-21 returns zero occurrences of 'Alexa'. ⚠ Stated precisely: this is absence of a vendor claim rather than a vendor denial — Google does not say the two do not work together, it says nothing at all. For a competing platform's own display, absence is about as close to a denial as the market gets, but the distinction is recorded rather than smoothed over.
Apple HomeDoesn't workVerified: does not work with this ecosystem[10]Not an Apple Home accessory. Apple Home admits third-party hardware through HomeKit or Matter as an ACCESSORY, and this device is a Matter controller — the other end of that relationship. It commissions Matter devices into Google's fabric; it does not join Apple's. The same keyword scan across Google's three pages for this model returns zero occurrences of 'Apple' and 'HomeKit'.
SmartThingsDoesn't workVerified: does not work with this ecosystem[10]No published path, and the same zero-occurrence scan for 'SmartThings' across Google's product, tech-specs and Apps & Partners pages for this model. Google's hub role is scoped to Google Home; a display that is a controller for one fabric is not a device another fabric can adopt.
Home AssistantPartialPartial support — see the catch[11]One direction only, and it is worth being precise about which. Google's spec row for this model includes 'Chromecast built in', which is what Home Assistant's Cast integration talks to — so Home Assistant can push dashboards and media TO the screen. It cannot drive the device's smart-home side: Google documents no Home Assistant control path, and the Thread border router is bound to Google's own Matter fabric rather than shared. Anyone buying a display specifically to be a Home Assistant control surface should understand they are buying a cast target.

Protocols: WIFI · BLUETOOTH · THREAD · MATTER[1][3][4]

Needs before it works: No — this device is the hub. Google's own tech-specs page gives it a 'Smart Home Compatibility' row reading 'Matter' and 'Works as a hub for Google Home', and a Connectivity row reading 'Thread border router built-in (802.15.4 at 2.4 GHz)'. Google's Matter hub support article says the same thing from the other side, naming 'Nest Hub Max' in the list of hubs that support Matter over Wi-Fi AND in the shorter list of hubs that also work as a Thread border router. So a Matter-over-Thread device can join a Google home through this display with no separate bridge. What it will not do is act as a hub for anyone else's platform: Google scopes the role, in its own words, to Google Home.[1][3]

What it can do[4][7]

You can tell it to

  • Camera stream

It reports

  • Motion detected
  • Sound detected

Some of these may need a paid plan — see Subscription reality below.

Listed capabilities are what we could establish from vendor documentation. An ability missing here is unestablished — not necessarily absent.

Subscription reality[7][8]

◐ Works without a subscription: Yes, but material features need a plan.

Vendor account required: Not established — we have not sourced this yet.

The display works fully without a plan; the CAMERA is the part that is half a product without one. Google's own product-page sentence draws the line: 'Keep an eye on things at home with the built-in Nest Cam. Check in for a live view and get motion and sound alerts on your phone. With a Google Home Premium subscription, you'll get continuous video recording, familiar face alerts, and more.' So live view and alerts are free; recording is not. Tier prices read from Google's own Home Premium page on 2026-08-21: Standard '$10/month or $100/year — Save $20 with an annual subscription', Advanced '$20/month or $200/year — Save $40 with an annual subscription', with the comparison table giving Standard '30 days of event-based video' and Advanced '60 days'. Google's trial footnote states the renewal in the same numbers and adds 'Valid form of payment and Google Account required at signup.' ⚠ A buyer costing this out should add the plan to the hardware: at $229 plus Advanced at $200/year, the camera half of this device costs more per year than most standalone indoor cameras.

Maintenance reality

The catch

Four things, and Google publishes all of them — just never together. First, you probably cannot buy it: it is listed at $229 with financing offered, and both colours read Out of Stock in the Google Store's own structured markup, with no end-of-life notice published anywhere. Treat availability as unresolved rather than as either current or discontinued. Second, its five-year security-update minimum expired on 9/9/2024. Google's own table still marks the row 'Yes' under 'Currently receiving critical security updates', so this is a lapsed commitment rather than an abandoned device — but the commitment is what you can hold a vendor to, and it is gone. Third, the camera is the reason to buy this over the smaller Nest Hub and the reason it costs the most to own: live view and motion and sound alerts are free, while continuous recording, familiar face alerts and video history need Google Home Premium at $10/month or $100/year for Standard, $20/month or $200/year for Advanced. Fourth, the voice assistant is mid-migration and the migration is one-way — Google states that once a home switches to Gemini for Home, 'it can't switch back to Google Assistant', and the switch applies to every compatible device in the home at once. One thing worth knowing before the camera puts you off: the privacy control is a physical switch on the back rather than a software mute, and Google states what it does in unusually specific terms — it 'cannot be accessed remotely' and 'makes the microphones and camera completely inoperable'.

Who it's for

A Google-ecosystem household that wants one device to be three: a 10-inch kitchen or hallway display, a Matter controller with a built-in Thread border router, and an indoor camera with a real hardware kill switch. It fits where the camera is genuinely wanted, because that is what the extra money and the extra subscription buy — if the camera is unwanted, the smaller Nest Hub (2nd gen) is the same hub role in a device with no camera at all. It does not fit anyone outside Google's platform: there is no Alexa, Apple Home or SmartThings route, and Home Assistant gets a cast target rather than a control surface. And it does not fit a buyer who needs a supported-until date, because the published one has passed.

Sources & method

Numbered sources below back the facts marked with the matching number above. This is a research profile: compiled from manufacturer documentation, certification registries, and published testing — we state facts, not verdicts, and we have not physically tested this unit. How we work →

  1. [1] Google Store, Nest Hub Max Tech Specs (US) — vendor-page research, verified 2026-08-21
    Backs: Product identity, Price, Protocols, Wi-Fi bands it can use, Role in a Thread network, Power source, Installation, App platforms, Required hub or bridge, Research status
  2. [2] Google Store, Nest Hub Max configurator (US) — vendor-page research, verified 2026-08-21
    Backs: Price, Market availability
  3. [3] Google, "Devices that work as a hub for Google Home" (googlehome support article) — vendor-support-doc research, verified 2026-08-21
    Backs: Protocols, Required hub or bridge, Google Home compatibility
  4. [4] Google, "Google Nest and Home device specifications" (googlehome support article) — vendor-support-doc research, verified 2026-08-21
    Backs: Product identity, Protocols, Capabilities
  5. [5] Google, "Security updates & security validation results for Google's connected home devices" — vendor-support-doc research, verified 2026-08-21
    Backs: Security-update support period, Market availability
  6. [6] Google, Gemini for Home voice assistant (googlehome support article) — vendor-support-doc research, verified 2026-08-21
    Backs: Service status, Google Home compatibility
  7. [7] Google Store, Nest Hub Max product page (US) — vendor-page research, verified 2026-08-21
    Backs: Subscription, Capabilities
  8. [8] Google Store, Google Home Premium (US) — vendor-page research, verified 2026-08-21
    Backs: Subscription
  9. [9] Google Store, Nest Hub Max Privacy (US) — vendor-page research, verified 2026-08-21
  10. [10] Google Store, Nest Hub Max Apps & Partners (US) — keyword census across this model's three store pages — vendor-page research (absence-of-claim), verified 2026-08-21
    Backs: Apple Home compatibility, Amazon Alexa compatibility, SmartThings compatibility
  11. [11] Home Assistant, Google Cast integration documentation — counterparty-source check, verified 2026-08-21
    Backs: Home Assistant compatibility
  12. [12] Google Store, the WRONG Nest Hub Max slug — recorded as a research-hygiene note — vendor-page research, verified 2026-08-21
  13. [13] SmartHomeWorkflow record maintenance (BQ-250 securitySupport.region backfill) — internal-review of the document this record already cites, verified 2026-08-27
  14. [14] Google, "Devices that work as a hub for Google Home" — verbatim: "Many of the hubs for Google Home have a Thread border router built-in" … "The following hubs support Matter over both Wi-Fi and Thread: … Displays: Nest Hub (2nd gen), Nest Hub Max …" and "Before you can add Matter-enabled devices to Google Home, you need a Matter-enabled hub device set up on your home wireless network." — vendor-page research (BQ-319 provides sweep — first-party re-read through tools/lib/gated-fetch.mjs), verified 2026-09-02
    Backs: What it provides to your home

Compatibility and lifecycle information reflects the last-verified date above and can change without notice (firmware updates, cloud-service changes, discontinuations). It is provided as-is, for information — verify with the manufacturer before purchasing. Spot an error? Tell us and we'll fix it. Full terms: Terms of Service.

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